How To Treat Bunions
March 29, 2013 – 12:00 am | No Comment
A bunion is a deformity that is mainly made up of a lateral deviation of the great toe which enlarges due to a tissue or a bone. It is a serious foot problem. These are formed within the foot and not on the surface of the foot. An arthritic condition and  a result of bone degeneration it is found as  a lump on the outside portion of the big toe. Bunions are seen near the joint of the toe and sometimes  [...]

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Marketing over Meals – Fast Food Chains Monopoly

Submitted by on November 12, 2010 – 6:00 amNo Comment



Who doesn’t know the evilness of fast foods? Are we talking of a new born baby who is yet unaware of how a cherry looks? Nope. We are the grown up, educated citizens of the world. We are very well acquainted with the ill health ness of fast foods. 85 % of American parents, as the statistics say, take their children to fast food restaurants on weekends or at least one in a week’s time.

Fast food chains like McDonalds, King Burger, Taco Bell, Tibb’s, KFC, Subway, Wendy’s and many more have paced greatly to support and sustain the good health options for eating, but they hardly serve it to their customers. Kids meals need to be attractive, crunchy, crispy and tasty and only then they do eat it. So, just about 6 – 8 % of times, with over 250 well- running fast food bistros, do parents seek a healthy snack option and just 26 – 28 % of times are healthy drinks suggested for their kids’ meals.

The present situation of health in terms of eating in the U.S. fast food chains depicts the possibilities of getting a healthy meal with a very difficult luck. That is what the studies have found out. The researches use a term – relentless marketing campaign – and they delve into this due to the findings they have made in the due course of these studies. They say that the fast food giants in the chain use this relentless marketing strategy by flashing their ads on the TV channels which are most watched by the preschoolers, school goers  and young teens – for example, the cartoon and animated channels. This gives them a good chance of attracting children, and thus their parents, to their restaurants.

The situation today for having a healthy fast food meal for kids is that one can have it, quite possibly, but it needs very much of the efforts. One needs to go into one of those fast food restaurants, find out what all is available, check on every item’s nutritional value and then choose something that is healthy for your child, and oneself too. And yet you won’t get it until you take the initiative to ask for it. The problem is that in spite of being possibly available, these meals are not easily suggested by the fast food restaurant servers. If one asks for a healthy meal at one of these eateries, the server would ask “Do you want more fries or apples” instead of “Do you want more apples or fries”. The difference is clear. This could be due to the reasons for maintaining the monopoly of certain foods, due to cutting down on the expenditure of the restaurant or due to the lost habit of serving nutritional foods.

The fast food restaurant owners speak in to the interviewers using statements that say that they are proud of their menus which offer wide variety of healthy and quality meals that meet the dietary needs and win the taste buds of their customers, at the same time. And they claim that the marketing ads for children show dietary choices fitting within the national dietary guidelines. But is it all so true? Is it all reaching out to the people? -Probably no; because if it would be, then there wouldn’t have been a need to write this post.

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